About Us

About Us

Muthaland is an independent recording label dealing with the marketing and publishing of music recordings and music videos as well as their involvement in tv production and broadcast. We are a publishing company that manages such media, coordinates the production, manufacture, distribution, marketing, promotion, and enforcement of copyright for sound recordings and music videos; conducts talent scouting and development of new artists and maintains contracts with recording artists and their managers.


Established in the early 1980’s, industry veteran, Lance Stehr (Managing Director) has directed the evolution and development of both the Muthaland Entertainment and the legendary Ghetto Ruff brands that has since been making changes in the music industry from South Africa to abroad.

His extensive industry experience partnered with relationships and networks over the course of the Ghetto Ruff legacy have been the catalyst for Muthaland Entertainment’s success, and led directly to long-term exclusive agreements with the industry’s top musicians and industry experts allowing him to pioneer unique award winning products over the years.

Artist from the label have helped shape the unique sounds of South African music and influence the younger generations as well as taking home prestigious awards and multiple nominations in various categories within the music and film industries.


 Over the last 20 years Ghetto Ruff / Muthaland has released and distributed over 150 Albums with over a million units sold. Muthaland boasts two multi platinum albums, one double platinum album, and 3 gold albums. Industry changers, shifters and artists that were created / developed from the Record label include names like POC (Prophets of da City) , Skeem, DJ Cleo , Zola , Mapaputsi, Pitch Black Afro, Mzekezeke , JOZI , Ishmael , Spykos , Brickz , Da L.E.S, Fiesta Black, The Fraternity, So Random, Nancy G, Zoe, Mzansi Strings, and South Africa’s Vocal sensation Vusi Nova and more.

INTERNATIONAL ARTISTS and projects worked on:

2007 – Keith Murray in South Africa
2008 – Cartoon Network – Co produced the Tv production Adult Swim
2009 – Puff Johnsoon – Recorded an album in South Africa and U.S.A
2012 – BRICK n LACE (records a track with JOZI)
2012 – 2013 – Joziand Da L.E.S records tracks with ICE Prince Divido ,
2013 – PR and distribution for Nyanda and Kat Dahlia Singles to radio and TV NZI Magic Music Channel Indents

Corporate Adverts (Music supplied and FULL Production)

2008 – General Motors
2009 – Standard Bank CAF Soccer Cup, Jet active ware, Always – Nigeria 2008 – Cell C – porting, Cell C – Woza Weekend
2010 – MTN Africa
2011 – MTN –Post Paid, MTN – Ekasi Car wash
2012 – MTN Cinema Campaign, MTN Zone Mahala, MTN Summer Retail 2013 – Digital TV 2 – Waar was jy?, DSTV Compact
2013 – SkyRoom Live Seasons 1 – 3 ( Signature Tune)
2014 – Mzansi Magic Music Channel Indents


2007 – Cell C (Car Give-away)
2010 – Cintron
2010 – SA Braai Month Campaign
2010 – African Fashion Week
2011 – Jozi -Moving the City ( 8 episodes) SABC 2013 – FlyChix (Vuzu)

2014 – Joko TV , YUM Restuarants – KFC Africa 2014 – MZANZI Magic Music Channel Indents